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作者：沈昂
出版社：复旦大学
出版日期：2005-10-1
译者：
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ISBN：730904697 |
| 开本：16开 |
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装帧： |
原价：
22 元 |
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| | 三星会员：19.13 元 |
二星：19.54 元 |
一星：19.95 元 |
普通：20.57 元 |
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团购服务电话13146064908 价格优惠！ |
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《大学商务英语阅读教程》精选了英语国家经济与商务类的当代著名文章，配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解，内容涵盖商务英语涉及的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等，兼具理论性和实用性。
本书是适用于高等院校商务专业的教材，也可作对外商务从业人员及英语爱好者自学之用。 大学商务英语阅读教程
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contents
unit one finance
intensive reading
passage1 when bankers bets go bad
words&expressions
sentence explanation
notes
background information
passage2 creating government financing programs for small and medium-sized enterprises in china
words&expressions
sentence explanation
notes
background information
extensive reading
passage1 carlylegroup＇s asian invasion
words&expressions
notes
passage2 why the dollar is blooming again
words&expressions
notes
extracurricular reading
passage1 how banks pretty up the profit picture
passage2 thai stocks:what goes up
passage3 inventing to order
passage4 it s an office party in hong kong
reading skills逻辑篇
unit two hum an resource management
intensive reading
passage1 china s problem of labor
words&expressions
sentence explanation
notes
background information
passage2 no prizes for runners-up
words&expressions
sentence explanation
notes
background information
extensive reading
passage1 the inside story（partⅰ:the power of online hr management）
words&expressions
notes
passage2 the inside story（partⅱ:online training as an alternative）
words&expressions
notes
extracurricular reading
passage1 organized labor revival（partⅰ:are unions declining in europe?）
passage2 organized labor revival（partⅱ:union revival，true or not?）
passage3 case study:is there a nice way to fire your employees?
passage4 hold that body count!
reading skills快速阅读篇
unit three marketing
intensive reading
passage1 celebrity endorsements as a strategy
words&expressions
sentence explanation
notes
background information
passage2 challenges in global advertising and promotion
words&expressions
sentence explanation
notes
background information
extensive reading
passage1 advertisement
words&expressions
notes
passage2 marketing to latinos and african americans
words&expressions
notes
extracurricular reading
passage1 advertising on the web:companies grab the brassring
passage2 from harley-davidson armchairs to coca-cola fishing lures:
therise ofcorporate branding
passage3 offering guarantees to promote sales
passage4 power pricers:how smart companies use price as a strategictool
reading skills长难句分析篇
unit four management
intensive reading
passage1 cross-cultural management
words&expressions
sentence explanation
notes
background information
passage2 motorola modes of handling ethical issues transculturally
words&expressions
sentence explanation
notes
background information
extensive reading
passage1 might the proper study of management beman?
words&expressions
notes
passage2 no more boring analysis?
words&expressions
notes
extracurricular reading
passage1 will this merger go down smoothly?
passage2 citi:a whole new playbook
passage3 do you reallyneed anmba?
passage4 going global by thinking local
reading skills商务知识篇
unit five trade
intensive reading
passage1 trade disputes
words&expressions
sentence explanation
notes
background information
passage2 a sales contract
words&expressions
sentence explanation
notes
background information
extensive reading
passage1 business negotiation
words&expressions
notes
passage2 two business letters
words&expressions
notes
extracurricular reading
passage1 a letter ofcredit
passage2 a business letter—revise former letter of credit
passage3 a booking order
passage4 a commercial invoice
reading skills词汇篇（一）
unit six global economy
intensive reading
passage1 gametheory
words&expressions
sentence explanation
notes
background information
passage2 e-commerce:the kitty hawk era
words&expressions
sentence explanation
notes
background information
extensive reading
passage1 the logic of economics
words&expressions
notes
passage2 the four wheels of growth
words&expressions
notes
extracurricular reading
passage1 careers in global marketing
passage2 how markets solve the three economic problems
passage3 global marketing:what it is and what it is not
passage4 the business-to-business cyber-buying bazaar
reading skills词汇篇（二）
附录:常用商务英语词汇表
参考文献
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Unit One Finance
Intensive Reading
Passage1 When Bankers Bets Go Bad
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Creating Government Financing Programs for Small and Medium-sized
Enterprises in China
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 CarlyleGroup''''''''s Asian Invasion
Words&Expressions
Notes
Passage2 Why the Dollar Is Blooming Again
Words&Expressio 更多>>
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